It was only a matter of time.
Google has been promising blog search for a couple of years. Finally, this morning they rolled out a blog search engine capability. Not surprisingly, it’s labeled “beta.”
According to a Google, “The goal of Blog Search is to include every blog that publishes a site feed (either RSS or Atom).” It looks for sites that update pinging services and crawls in real-time. It will “only include items that have been posted since it started indexing a given blog. For most blogs, that will be around June 2005.” Note that it is not a full-text search engine across all sources. It doesn’t access and index the full content available on the publisher’s server (you can find out more about how Google Blog Search works at http://www.google.com/help/about_blogsearch.html). You can find Google Blog Search at http://blogsearch.google.com/.
Wednesday, September 14, 2005
Sunday, September 04, 2005
Disintegrated Marketing...
After more than a decade experience with the commercial web, you’d think major marketers would consider the web more than an afterthought.
However, evidence reveals many consumer marketers still can’t distinguish between a website, an ad or a brochure. While retailers like Wal-Mart, Lowes, Nordstrom and Circuit City get it, there are others that still seem confused.
When clothing retailer Gap ran its latest very cool television commercials and turned its website into a single page that read “Under Construction” for the past couple weeks (same thing with OldNavy.com, which shares the same corporate parent), I was pretty amazed.
Where’s the planning? What about integrated marketing?
You have to wonder if Gap would do the same with its retail stores. As of this writing, OldNavy.com still features the words “Under Construction.” All that's missing is the little animation of the construction worker shoveling.
However, evidence reveals many consumer marketers still can’t distinguish between a website, an ad or a brochure. While retailers like Wal-Mart, Lowes, Nordstrom and Circuit City get it, there are others that still seem confused.
When clothing retailer Gap ran its latest very cool television commercials and turned its website into a single page that read “Under Construction” for the past couple weeks (same thing with OldNavy.com, which shares the same corporate parent), I was pretty amazed.
Where’s the planning? What about integrated marketing?
You have to wonder if Gap would do the same with its retail stores. As of this writing, OldNavy.com still features the words “Under Construction.” All that's missing is the little animation of the construction worker shoveling.
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