tag:blogger.com,1999:blog-7623014.post6373233375163484228..comments2009-05-31T06:56:53.723-05:00Marketing Todayhttp://www.blogger.com/profile/12972518696586247479noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7623014.post-81963362365384311392007-04-24T16:31:00.000-05:002007-04-24T16:31:00.000-05:00

I found this post very compelling and in my line of work in PR and business development I've heard many of these same sentiments from CMOs. Below is a link to a videocast my agency posted where we interviewed Toni Lee Rudnicki, CMO of iDirect. Toni uses the term "surround sound marketing" to describe an integrated marketing approach using both new and old media, very similiar to one of your

Joshuahttp://www.blogger.com/profile/15031395353523247310noreply@blogger.comtag:blogger.com,1999:blog-7623014.post-72927062870462283552007-02-22T22:58:00.000-06:002007-02-22T22:58:00.000-06:00

excellent post.<BR/><BR/>I had a few additions to the list.<BR/><BR/>Vendor management: Just as it is difficult to find a candidate with all of these skills it is tough to build a team who can implement everything the CMO wants to do. Most companies will use agencies and vendors. Knowing how to manage vendors is an important part of the marketing function.<BR/><BR/>Building a team: You cannot do

John Casshttp://www.blogger.com/profile/04447238295100870491noreply@blogger.com