Friday, November 30, 2012

Microsoft's Latest Internet Explorer Commercial: Smart, Funny and Gutsy

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Why do I really like Microsoft's latest commercial for its Internet Explorer (IE) browser targeting the brand averse and think it's ...
Thursday, February 10, 2011

Groupon Lesson: Shock Value = Lots of Publicity for Your Brand. But At What Price?

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  Groupon's Super Bowl Commercial "Our ads highlight the often trivial nature of stuff on Groupon when juxtaposed against bigge...
1 comment:
Sunday, February 06, 2011

A Letter to Amazon.com

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My dearest Amazon.com, All this time, I really thought you knew me better. In our more than ten year relationship, I've always bee...
1 comment:
Friday, January 28, 2011

Taco Bell's Smart Response to Lawsuit Claims They Use Little Real Beef

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Taco Bell has very quickly, and smartly, responded to a recently filed class action lawsuit against them that has gained a good deal of medi...
Wednesday, January 26, 2011

More Than a Third of Fortune 1000 CMOs Don't Believe in Blogs

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A recent study of Fortune 1000 company CMOs done by by Blog2Print, a company that turns blogs into books, attempts to shed some light into t...
Wednesday, October 27, 2010

A Social Media Strategy Case Study on What NOT to Do with Your Corporate Twitter Account

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What do you do when a good deal of your dissatisfied customers share their poor experiences with your brand with others online? Well, one th...
3 comments:
Friday, October 09, 2009

Point of View on the New FTC Guidlines Regarding Blogging / Social Media

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The recently published Federal Trade Commissions "Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR P...
6 comments:
Friday, June 19, 2009

New Study Finds the Majority of Managers Unhappy with Search Engine Marketing (SEM) Results

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A newly published study by X+1 found that more than half (57%) of corporate marketers surveyed were dissatisfied with their search engine ma...
7 comments:
Monday, April 06, 2009

Presenting on Managing Search Engine Marketing at a Best Practice Level Tomorrow

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I'm presenting on Managing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) at a best practice level tomorrow, Tuesda...
Thursday, March 26, 2009

Is There an Upside to This Economy for the Marketing Profession?

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I just got back from judging this year's CADM (Chicago Association of Direct Marketing) entries for their 2009 Tempo Awards. I have to ...
10 comments:
Friday, March 20, 2009

Gmail's Undo Feature

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Have a habit of doing things like accidentally including the boss in that last group email about what a doufis the boss is? Gmail has a sol...
Thursday, July 31, 2008

It's Just Not That Cuil: When Brand Hype Creates Expectations That Wildly Exceed the User Experience

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Great buzz can result in a great deal of product trial. Brands like Google were built on word-of-mouth. Users loved the product and the bran...
5 comments:
Friday, September 07, 2007

Another Lesson Marketers Can Learn from Apple: Listening and Communicating with Customers; Customer Loyalty Works Both Ways

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Yesterday, I received an email from a friend and fellow marketer indicating that I needed to do another post on Apple. He was right. When St...
5 comments:
Tuesday, September 04, 2007

Why All Marketers Can Learn from Apple

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While I left Motorola earlier this year and am currently am on contract to a leading B2B/B2C brand not in the cell phone industry, I continu...
1 comment:
Monday, January 22, 2007

The Most Annoying Buzzwords of 2006

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The Creative Group recently polled 250 marketing and advertising executives to create their latest list of the most overused buzzwords. Of c...
13 comments:
Sunday, January 14, 2007

Marketing 1.0 Skill Sets Are Not Sufficient in a Web 2.0 World

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The phrase Web 2.0 has become popular lately. If you’re not familiar with the term (and like a lot of internet-related terms, its definition...
5 comments:
Thursday, November 09, 2006

Fifteen Rules for Starting and Managing a Corporate Blog

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There has been a good deal of talk about corporate blogs in the last few years – first hype, then a media backlash – but still, there are re...
7 comments: